Made in Melbourne, customised by you.
Made in Melbourne, customised by you.
Made in Melbourne, customised by you.
About Us
It all started with a simple question between friends: Why can’t every piece of clothing be one of one? Not just limited runs. Not just rare drops. Truly unique—every single time.
Most people we told thought we were joking. Manufacturers laughed. Friends in the industry said we were crazy. “You know that’s not scalable, right?” “You’ll never keep up.” “Nobody does that.” Exactly.
That’s the point.
We’re not trying to do what everybody else is doing. We’re building something different—something that reflects the individuality we see in people every day. We believe clothing should be personal. Not mass-produced. Not algorithm-fed. Not worn by thousands.
Every idea starts with “what if?” What if it is possible? What if the rules don’t apply here?
It’s not the easiest way to build a clothing brand—but it’s definitely the most fun. And it’s our way of saying no to fast fashion and yes to creativity, expression, and the thrill of knowing that what you’re wearing literally no one else on Earth has.
We’re just a couple of friends chasing a wild idea, and somehow making it real—one unique piece at a time.
By the people,
for the individual.
Why?
PORQUE
Based In Melbourne & Bendigo. We also want to acknowledge the rightful owners of the land, the Wurundjeri & Dja Dja Wurrung people respectively.
Made in Melbourne, customised by you.
Find Your Flare
Made in Melbourne, customised by you.
About Us
It all started with a simple question between friends: Why can’t every piece of clothing be one of one? Not just limited runs. Not just rare drops. Truly unique—every single time.
Most people we told thought we were joking. Manufacturers laughed. Friends in the industry said we were crazy. “You know that’s not scalable, right?” “You’ll never keep up.” “Nobody does that.” Exactly.
That’s the point.
We’re not trying to do what everybody else is doing. We’re building something different—something that reflects the individuality we see in people every day. We believe clothing should be personal. Not mass-produced. Not algorithm-fed. Not worn by thousands.
Every idea starts with “what if?” What if it is possible? What if the rules don’t apply here?
It’s not the easiest way to build a clothing brand—but it’s definitely the most fun. And it’s our way of saying no to fast fashion and yes to creativity, expression, and the thrill of knowing that what you’re wearing literally no one else on Earth has.
We’re just a couple of friends chasing a wild idea, and somehow making it real—one unique piece at a time.
By the people,
for the individual.
Why?
PORQUE
Based In Melbourne & Bendigo. We also want to
acknowledge the rightful owners of the land,
the Wurundjeri & Dja Dja Wurrung people respectively.
Made in Melbourne, customised by you.
Made in Melbourne, customised by you.
Made in Melbourne, customised by you.
About Us
It all started with a simple question between friends: Why can’t every piece of clothing be one of one? Not just limited runs. Not just rare drops. Truly unique—every single time.
Most people we told thought we were joking. Manufacturers laughed. Friends in the industry said we were crazy. “You know that’s not scalable, right?” “You’ll never keep up.” “Nobody does that.” Exactly.
That’s the point.
We’re not trying to do what everybody else is doing. We’re building something different—something that reflects the individuality we see in people every day. We believe clothing should be personal. Not mass-produced. Not algorithm-fed. Not worn by thousands.
Every idea starts with “what if?” What if it is possible? What if the rules don’t apply here?
It’s not the easiest way to build a clothing brand—but it’s definitely the most fun. And it’s our way of saying no to fast fashion and yes to creativity, expression, and the thrill of knowing that what you’re wearing literally no one else on Earth has.
We’re just a couple of friends chasing a wild idea, and somehow making it real—one unique piece at a time.
By the people,
for the individual.
Why?
PORQUE
Based In Melbourne & Bendigo. We also want
to acknowledge the rightful owners of the
land, the Wurundjeri & Dja Dja Wurrung
people respectively.